Onida launches new range of smart air-conditioners
Does your power bill, thanks to the air-conditioner, 
make you sweat blood? A new range of Onida air-conditioners from Onida, based 
on the IoT (internet of things) technology, will enable users to keep 
track of the energy consumed and regulate usage over a mobile 
application. 
The Wi-Fi-enabled unit gives the user 
the flexibility to control the temperature from anywhere through the 
mobile app. In case of any trouble, the unit will also diagnose the 
problem and send a message to the owner and the company’s service 
centre. 
“These features, built on the basis of 
consumer insights, will bring in a sea change in the way consumers look 
at an air-conditioner,” said Gulu Mirchandani, Chairman and Managing 
Director, Mirc Electronics Ltd, that owns the brand Onida.
With
 this new range, the brand now has 35 models in its bouquet, priced in 
the range of ₹23,000 to ₹ 65,000. The company has earmarked ₹25 crore 
for marketing expenses for the coming summer. According to NS Sathish, 
Vice-President (Sales and Marketing), Mirc Electronics, the brand at 
present commands over 8 per cent of the market. 
“This year, we hope to take our market share to over 10 per cent,” he said.
Mirchandani
 said the company is expected to close the current financial year with a
 turnover of ₹1,400 crore. And, thanks to stable currency and easing 
inflation, the demand for air-conditioner will also grow faster this 
year, he added.

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